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SEO Process

Search Engine Optimization

our 6 steps process

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps shown below and describe the activities involved in each of these steps.

One word on search engine optimization in general first, though. SEO does not start and finish with these steps and the initial work that we do. In order to have ongoing success, it is important to monitor results and build meaningful content on a continual basis. I once read the perfect description of the SEO process (by John Tawadros), “it [search engine optimization] is inherently iterative. In short, it is a process, not a project.”

  • Keyword Research

    Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization.

  • Goal Setting

    After establishing your targeted keyword phrases and starting position relative to the site’s competitive set.

  • Content Building

    Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways.

  • Page Optimization

    Following the addition of new, high quality content, we tackle on-page optimization.

  • Social & Link Building

    In marketing, you fish where the fish are.  And, the fish are using social media in increasing numbers, Each new, quality link to your site increases the likelihood of both the search engines’ spiders running across your site as well as searchers looking for services or products like yours.

  • Follow Up & Analysis

    The same reporting done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign.  The specific metrics used in an SEO plan will depend on the goals of that site.

info@identitymarketing.ca

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(888) 883-4868

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439 University Ave, 5th Floor Toronto, ON M5G 2H6

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